MCC Blog Moved
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MCC Blog MovedThe blog has been moved to the new address: http://www.tylerlee.net/blog[1]This blog will no longer be updated.
Portfolio.com Launched
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Portfolio.com Launched with the Premiere Issue(image)(image)(image)[1]
Wallpaper* May 2007
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Wallpaper* May 2007(image)[1]
The Biggest Launch of ...
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The Biggest Launch of the Year, Also the QuietestFolioThursday, April 05, 2007By Marrecca Fiore(image)The long-awaited new business magazine from Conde Nast hits newsstands in the center of the consumer magazine universe (also known as New York City) Monday, April 16 and will debut nationwide on Tuesday, April 24.But what the new magazine will look like and the nature of its content is still a mystery. Billed as a business publication with big, bold articles and dynamic visuals, Portfolio (http://www.portfolio.com/[1]) is not only the biggest launch of the year, it’s also the most mysterious. What is this magazine all about? Who will it compete with? Conde Nast is mum.Despite the big bankroll (sources say close to $100 million is being spent on the launch) and brand recognition that comes with being a Conde Nast brand, there’s been no fanfare surrounding this launch. The marketing strategy is extremely low-key. There’s no grandiose launch party planned, just a small party for st
Scientific American
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Scientific American(image)April 2007English88 PagesPDF - 7.74MB (Download[1])
Time Inc. Closes Down ...
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Time Inc. Closes Down Life Magazine Ends weekly supplement after two and one half years Media LifeBy Toni Fitzgerald Mar 26, 2007(image)[1]Life magazine was the great creation of Time Inc. founder Henry Luce, and the dream of its revival lingered in the halls of the Time-Life building for years after its first death in 1972 as one of America's most successful mass-market weeklies.In October 2004 Life resumed publishing as a weekly, this time as a supplement inserted in newspapers around the country on Fridays, aiming to catch readers before they headed out for their weekend shopping. It was a grand idea, and it reached some 13 million readers, but Life never caught with advertisers, and early this morning Time Inc. made official what many in media had been anticipating for some time: Life is closing, this time presumably for good.In a statement this morning announcing the closing, Time Inc. Chairman, CEO Ann Moore is quoted as saying: "Life magazine was a truly innovative publishing v
Magazine Rack: Mean
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Magazine Rack: Mean MediaPostby Larry DobrowTuesday, March 20, 2007 (image)[1]CALLING A MAGAZINE MEAN is asking for trouble. The word has plenty o' definitions ("nothing in this universe means more to me than my 4.6 readers," "my mean monthly income would make me a very wealthy man if I lived among the Yup'ik Eskimos," etc.), but the one that most people are going to latch onto is "hateful."Mean isn't "mean" in any sense of the word. In fact, the March/April issue offers plenty of clever and airy fare, its hipster pretensions notwithstanding. My problem with the publication may be precisely that: Tonally, it's a bit too welcoming, especially given the cultural-influencer 'tude it frequently affects.Mean rarely ventures into the realm of the critical, preferring instead to let entertainment-world personalities speak for themselves. So when the mag highlights an "edgy" quote like "I'm an ass-kicking nerd!," it comes across as more desperate than caustic. An editor's-note quote from an I
Face Up: Texas Monthly
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Face UpTuesday, March 06, 2007This Month: Texas MonthlyIssue: January 2007Frequency: MonthlyLaunched: 1973Circ: 300,000Editor: Evan SmithPublisher: Emmis CommunicationsArt Director: T.J. TuckerPhoto Editor: Leslie BaldwinPhoto Illustrator: Darren BraunPhotograph: AP/Charles Dharapak(image)[1]Every January, Texas Monthly publishes its annual "Bum Steer Awards," an issue saluting the actions of the past year's most bizarre, funny, idiotic and endearing Texans (or those who bumbled in Texas) who made headlines. The January cover usually showcases the "Bum Steer of the Year," and for 2006, editor Evan Smith knew that no other incident had been talked about more than Dick Cheney, who accidentally shot a 78-year-old attorney while quail hunting last year. It was Smith who came up with the idea to put a spin the famed 1973 National Lampoon cover which featured a gun barrel pressed against a dog's head with a coverline reading, "If You Don't Buy This Magazine, We'll Kill This Dog." It was tha
2007 FAME Award Winner...
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2007 FAME Award Winners!Best Awards/Recognition Program Gold:Glamour"Glamour's Women of the Year"Silver:BiZBash Media"BiZBash Event Style Awards"Bronze:REDBOOK"REDBOOK Heroes: The Strength & Spirit Awards"Best ConferenceGold:CURE"CURE Patient & Survivor Forum San Diego"Silver:Foodservice Equipment Reports"MUFES '06/MultiUnit Foodservice Equipment Symposium '06" Bronze:FoodService Director"MenuDirections" Best Conference & Expo Gold: Event Solutions"Event Solutions Idea Factory: Events Education Expo 2006"Silver:O The Oprah Magazine"O You!"Bronze:Craftrends Magazine & Memorytrends Magazine"MemoryTrends Conference & Expo" Best Custom Advertiser Event Gold:National Geographic Magazine"Experience Parks & Conservation in Grand Central Terminal NYC"Silver:SELF Magazine"Mind and Beauty Breakfast Presented by L'Oreal Paris at SELF Magazine's Workout in the Park" Bronze:EC&M (Electrical Construction & Maintenance)"The EC&M E-Tradeshow"Best First-time Event Gold:ESSENCE"Black Style Now"Si
Time Style & Desig...
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Time Style & Designby Larry DobrowMediaPostThursday, March 1, 2007 (image)[1]WHILE PAGING THROUGH TIME, I often think to myself, "Hmm, I'm really enjoying the dispatches from Damascus, but what really makes this magazine sing is its trimonthly style and design coverage." Remember the story about that fashion guy, the one with the hair? Or the piece about that mega-nouveau house of the future, with the solarium and the translucent sinks and the carbon-neutral bidet and the rec room? Of course you don't, because you no more read Time for such effluvia than you do Vogue for its foreign-affairs exposition or Architectural Digest for Joel Stein's peppy wit. And thus the new issue of Time Style & Design arrives with the deck stacked against it. Just who is this magazine for? Even if you can somehow get past the misguidedness of diluting the iconic Time brand by haphazardly slapping it on a breezy fashion/design publication, the execution is clumsy at best. The Spring issue boasts cover mode

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